B R I D G E YOUR BRAND W I T H B U L G A R I A PRINT | DIGITAL | SOCIAL MEDIA | ONLINE PLATFORM | CUSTOM CONTENT MEDIA KIT 2026 EL MEDIA Publishing Company Integrated marketing opportunities for efficient brand growth in the Bulgarian Infrastructure Contact information +359 87 986 12 07, +359 87 986 12 16 stroiteli@elmedia.net www.elmedia.net www.ProfiLand.net Facebook | Linkedin OUR PARTNERS
2 L EARN ABOUT YOUR MED I A P A R T N E R Who we are EL MEDIA is Bulgaria’s leading trade publisher. We connect the people who shape Infrastructure, Energy, Industry, Construction and Agriculture with the ideas, innovations, and solutions that drive them forward. Known for our precision, quality, and deep sector expertise, we are the media partner professionals rely on. What we do We position your business to reach the right audience through a powerful mix of print, digital, and social channels. Our publications deliver product news and engineering solutions directly to decision-makers. By combining premium editorial standards with precise targeting, we create marketing opportunities that drive visibility, engagement, and measurable results. Media Platforms Print | 7 issues per year, targeted at professionals Digital | Digital twin with links, video, and archive Online Platform | ProfiLand.net, SEO- & AI-driven content Social Media | Facebook & LinkedIn sector reach CustomContent | Advertorials & multimedia storytelling
3 INFRABUILDMagazine is Bulgaria’s premier trade journal for professionals in the infrastructural sector. With 7 annual issues, it reaches over 7,600 subscribers in both print and digital formats. Trusted by many of the most established companies in the field, the print INFRABUILD Magazine is recognised as a reputable and influential source of technical information, where advertising enjoys high credibility and impact. INFRABUILD Magazine also hosts an online digital twin with company links, embedded video content and a permanent online archive. These features, combined with the full upload of digital content to INFRABUILD Magazine’s established Facebook and LinkedIn pages, create opportunities for broader lasting visibility and deeper engagement. MAIN TOPICS Road Construction | Quarries and Mining | Railways | Urban Rail Systems | Airports | Ports and Waterways | Urban Planning and Development | Smart City Technologies | Transport | Traffic Control | Public Spaces | Green Areas | Street Lighting | Urban Equipment | Waste Management | Recycling Systems | Water Treatment and Supply | Wastewater Management | Infrastructure Maintenance DI SCOVER INFRABUI LD MAGAZ INE DISTRIBUTION BY ORGANIZATION TYPE DISTRIBUTION BY OCCUPATION 36% Governmental and Municipal Authorities 20% Executives and Public Sector Leaders 22% Contractors and Construction Companies 34% Consultants and Project Managers 24% Water Utilities 18% Maintenance and Service Companies 46% Engineers and Technical Specialists
4 I NVE ST SMART I N A D V E R T I S I N G Save money with our 7 issues INFRABUILD Magazine’s 7-issue publishing schedule aligns with the most active business periods when decision-makers are planning, budgeting, and ready to act. That means your content appears when it matters most, without wasting resources in lowdemand months. Taking full advantage of all our seven issues guarantees the largest reach at the best price points. Printing schedule 1 March | Materials deadline 06.02.2026 2 April | Materials deadline 20.03.2026 3 May | Materials deadline 01.05.2026 4 July | Materials deadline 05.06.2026 5 September | Materials deadline 24.07.2026 6 October | Materials deadline 04.09.2026 7 November | Materials deadline 16.10.2026
5 ADVERTISEMENTS INSIDE THE INFRABUILDMAGAZINE 1 page | print and digital twin € 690 1/2 page | print and digital twin € 450 1/3 page | print and digital twin € 320 Advertorial 1 page | print, digital, ProfiLand.net and social media € 690 Advertorial 1/2 page | print, digital, ProfiLand.net and social media € 450 SPECIAL ADS: DISCOUNTED PRICE FOR 7 ISSUES 2nd cover page € 5 180 3rd cover page € 4 851 4th cover page € 6 300 Banner on the 1st cover € 1 365 1 210 x 280mm (215 x 290mm uncut) 1/2 180 x 119mm 1/2 88 x 243mm 1/3 64 x 243mm 1/3 132 x 119mm PR I CE L I ST THAT DE L I VE RS V A L U E Contact our sales team to learnmore: +359 87 986 12 07, +359 87 986 12 16
6 D I SCOVE R PROF I LAND . NE T THE RIGHT PROFESSIONAL CONTENT, TO THE RIGHT PROFESSIONALS AT THE RIGHT TIME! The Platform ProfiLand.net is the digital platform for sharing expert-driven technical content on the Bulgarian market. Easily accessible on any device, it provides a shared space for industry professionals across all sectors. That is why ProfiLand.net’s intelligent content delivery and SEO optimization allow you to reach not only your target audience in Energy but also professionals in related fields. The result? Expanding visibility where itmattersmost. DEMOGRAPHIC PROFILE 25-34 26% Bulgaria: 94,7 % 35-44 33% 45-54 31% men: 50.38% 55-64 10% women: 49.62% ACTIVE USERS • Average daily: 12,8K • Mobile - 48% | Desktop – 52% Monday - Friday 76% 9:00 a.m. to 4:30 p.m 81% TRAFFIC BY DAYS AND HOURS LEAD CHANNELS Organic Search Organic Social Direct 51% 23% 26% ENGAGEMENT • Number of viewed pages: 5.81 • Average time of site reading: 6.13 minutes Sources: Google Analytics, Facebook, Linkedin, Own count Share your professional story visit ProfiLand.net
7 Company profile for 12 months including up to 3000 characters, 3 images or video, contact details, 20 tags, and company name attributed to all publications € 250 Publication with featured placement on ProfiLand.net, including client provided text and images. Sharing on our Facebook page with post boosting for 1 week. Monitoring, optimization, and performance statistics included. € 195 P1: Main leaderboard € 210 € 1134 € 2142 P2: Small leaderboard € 175 € 945 € 1785 P3: Medium rectangle € 165 € 891 € 1683 P4: Custom rectangle € 135 € 729 € 1377 P5: Inner leaderboard € 165 € 891 € 1683 P6: Half page € 165 € 891 € 1683 Base: including up to 1800 characters, 1 external link, 1 image, and 5 tags Statistics for Total Detail Views and Total List Views € 52 Universal: including up to 3000 characters, 3 external links, 3 images, 10 tags Statistics for Total Detail Views and Total List Views € 90 Premium: including up to 6000 characters, 5 external links, 5 images or video, 15 tags Statistics for Total Detail Views and Total List Views € 130 BANNERS: 100% ROTATION IN A CATEGORY PRICE FOR MONTHS: 1 6 12 CUSTOM CONTENT COMPANY PROFILE FOR 12 MONTHS CONTENT MARKETING P R I C E L I S T THAT MAKE S YOU V I S I B L E P2 300x77px P1 Desktop: 728x90px | Mobile: 300x160px P5 Desktop: 728x90px | Mobile: 300x250px P3 300x250px P4 300x160px P6 300x600px
8 PAYMENT TERMS AND VAT 100% advance payment upon order 20% VAT is added to the prices unless the recipient is a non-Bulgarian taxable entity RESERVATION OF POSITIONS AND TIMEFRAMES Special advertisement positions in print and banner positions in Profiland.net are limited. They are sold on a first come first serve basis and may not be available during certain timeframes. ADDITIONAL PAID SERVICES Professional copywriting content Multimedia storytelling Translation from English to Bulgarian Designing or modifying print advertisements Creating or modifying web banners ADVE RT I S I NG T E RMS AND C O N D I T I O N S EL MEDIA Publishing Company +359 87 986 12 07, +359 87 986 12 16 stroiteli@elmedia.net www.elmedia.net www.ProfiLand.net Facebook | Linkedin
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